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What is internet marketing?

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Author: John Kani

What is internet marketing?

Internet marketing is still marketing, and what you know is still true. You just need to apply what you know to a different situation than before. Internet marketing is just getting started. The reason for that is that marketing itself is just getting started. Internet Marketing is the promotion of products and services online or through the internet. It is also known as eMarketing or internet advertising.

Internet marketing is essential for anyone selling a product or service. More than two thirds of all consumers visit the Web for some type of product or service information. Internet marketing is the marketing of products and services using the Internet as its medium. Lower costs of dissemination of information and a global audience are its main advantages. Internet marketing is not about making a website. It is about making a website visible and profitable.

Internet marketing is a broad term that refers to any promotional activity over the Internet desiged to attract more customers for a business. This includes paid advertising, such as banners ads and pay-per-click ads, and traffic-increasing activities such as search engine optimization and blog marketing. Internet marketing is a slow yet interesting process. It involves patience, research, knowledge, and innovation. Internet Marketing is the greatest boom in marketing concepts in the 21st century. It is indispensable, growing in popularity day by day, as computer and internet literacy keeps growing at an exponential pace.

Internet marketing is more actually more than AdWords or for that matter more than just search engine marketing! Internet marketing consists of blog writing , web content creation , feature article writing , press releases , and e-newsletter marketing . Internet marketing is broader still and includes: SEO, PPC, paid ads, email marketing, SMO, web analytics, conversion optimization, etc. However, SEO is easier to write into a search engine, easier for many people to use and is a better known term especially for people who are not familiar with the subject. Internet marketing is vital for the long term success of every company. Whether the bulk of your business is done online or offline, more and more customers look first to the internet in making their most important decisions.

Internet marketing is just one aspect of the services offered by this company. WSI allows clients to benefit from a wide-ranging program that includes business planning, internet management services and more. Internet marketing is about "eyeballs". Keep your understanding simple.


   
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