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Author: Ben

Pay-per-click provides the best balance of benefits for advertisers and Web publishers, he believes. Pay-Per-Click is an excellent way of driving targeted traffic to your website by getting to the top of search engines. Placement on these PPC sites is determined by a bidding system. Pay-Per-Click marketing campaigns are one of the most proven methods of driving increased traffic to websites instantly. Pay-Per-Click engines charge advertisers only for the visitors who have clicked on their ad link and have visited their site.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a "per-click" basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. Pay-per-click management is a science and an art. We know what it takes to launch a successful campaign, and have developed a step-by-step process that works. Pay-per-click marketing allows you to target your message precisely to your intended prospects, and then only pay when those prospects actually click on your advertisement and visit your website. If that sounds a lot more efficient, then good; you're paying attention.

Pay-Per-Click is an easy and effective way to get your website on the top of search engine ranks. Unlike organic search engine results, which are ranked according to complicated algorithms, you simply pay to have your site on the top of search engine results.

Advertisers only pay when they receive traffic that may or may not be targeted. Advertisers bid against each other for a fixed position within a list of search results. The advertiser who bids the most is given the top spot in the list. Advertisers are charged only when their ads are clicked on. Some search engines display paid advertisements above non-paid search results; others, like Google, devote more distinguishable sections of the page to paid and non-paid results.

Google Adwords Pay Per Click is a good way to get quick targeted traffic to your website. Because you are paying for an ad promoting your site or affiliate link, those that click your ad will be directed to your site. Google allows site owners to place small ads on the top and right side of their search pages for a price that is decided according to a bidding process. You pay for each click-through from these ads to your site, or by each thousand times the ad is shown depending upon how the campaign is targeted. Google Adwords is the biggest player in this space. If you're not yet getting to the top of the SERPs (Search Engine Results Pages) organically, using Google Adwords Pay-Per-Click is the next best way to get to that all-important first SERP.

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