How search engines can help your online advertising
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Author: Jane Mark
Search engines have rules against scrapers, but I guess it will boil down to how search engines deal with it — policy-wise, and technology-wise. True, many scraper sites rank even higher than the original — but you said it yourself, "If played right YOU could rank higher then the original." That's really possible and these sites are keen on taking advantage of every opportunity, every loophole to rank higher. Search engines love unique content and will reward a site which has lots of it. Some of the benefits are more frequent crawling and indexing and of course you'll get loads of targeted traffic. Search engines do everything they can to keep that from happening.
Search engines love tightly developed sites that discuss a specific topic. People with other sites will naturally start linking to your pages because of the great content and answers that you provide. Search engines loves blogs with rich unique content, not copied from syndicated sources. Even more, search engines love blogs with unique pages across the entire site. Search engines make money by providing links to sites that the users feel answer their questions. They do not want the same AP wire service story to show up 20 times on page one even if it is legitimately posted on 20 subscribing news Web sites.
Search engine optimization specialists commonly submit content to Article Directories to build their website's authority on any given topic. Most Article Directories allow visitors to republish submitted content with the agreement that all links are maintained. Search engines are becoming increasingly complex and are known to be highly sensitive to spelling, grammar and even semantics (the correct contextual use of words and the overall meaning of the content). Search engines reward websites which update their content often, since offering the most relevant, up-to-date information is a major goal for them. Your site's main information or marketing message may not change very often, but by adding content to the other areas to the site which do change such as timely articles on a blog, adding industry definitions to a wiki, publishing company news releases, you'll have a huge advantage in search over those who do not update as often.
Search engine marketing and search engine positioning is built around 3 basic concepts - organic search engine optimization, optimizing for PPC (pay per click) campaigns and site functionality. All three areas must work together to succeed. Search engines tend to rank the educational and informative pages with unique content higher than others. Not only that, but the SERP also depends on the frequency of the use of key terms employed in the content on a web page. Search Engines don't consider them because they are not unique content: a plr article may be used by too many sites).
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