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Google's dominance and its relevance

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Author: Binam

Google Book Search contains hundreds of millions of printed pages, and yet after just a few words, the likelihood of the sentence's replication scales down dramatically. And even before our sentence implodes into utter improbability, there's another telling phenomenon at work. Google is the most popular engine today, home to 35 percent of Web searches. It receives hundreds of millions of requests every day, and studies them so thoroughly that it puts out a regular update of user patterns. Google is the gigantic game-changer again. If you?re lucky enough you have digital assets in an area like video, recurrent content, graphics, blogs, news, and other worthy universal spider bait…great.

Google certainly has enviable consumer mindshare and distribution reach. However, a number of next-generation search engines are able to deliver significantly better results in vertical domains which (see more details on my Lightspeed Blog post via attached link). Google has tried annotation with Google Notebook, but there aren't enough users annotating results to make an impact yet. Alerting your friends in a news feed when you annotate a search result might encourage more annotations. Google has such MASSIVE dominant market share Even if bing does prove to be better, how do you convince your average web user that the results are better?? Anything is possible, but toppling google is no small feat.

Google was also blessed with this generation's most powerful business model. Google's prowess in search, its business model along with a simple brand proposition (pencil vs photoshop), helped it run away with the most lucrative market since the invention of software license business model . Google's position seems untouchable when it comes to desktop search, but challenging the giant on the mobile phone might work. Ives explains why: "Services like Google were born on the desktop and then moved later to mobile. Google does a parallel search across multiple verticals and instantly aggregates the results. This is not difficult to conceive of, but it certainly is quite difficult to implement.

Google's stated goal -- to organize all the information in the world -- worries those who see Google as more of a threat than an ally. For instance, companies like Viacom could find that their options for monetizing their videocontent are limited if consumers view it on YouTube. Google still has a dedicated newsgroups search engine. I used to use this a lot more than I currently do so I have mixed emotions about live search. Google News, for example, has lots of blogs. More importantly, the big web search engines are going becoming sophisticated enough to make an educated guess as to what information you're seeking.

Google builds relevance with web search because the web has so much more context. Imagine if every web page was limited to 140 characters. Google's messing with search engine results again, but this time it looks like they're trying to take on Wikipedia, not Digg. At least they're calling their editable search engine result experiment SearchWiki this time around.


   
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