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Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

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Author: James Wanyama

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can create free alerts for any number of keywords and receive an email whenever Google finds a new keyword match. Google Alerts are basically a way to get an email every time Google indexes pages that would result from a particular search query. You can have the alerts sent to you once per day, once per week, or as they are indexed. Google alerts are sent to you via email and contain links to anything that came out on the web with those keywords. So for instance, if your keyword phrase is "marketing to women", then every day you'll get links to anything that pertains to that phrase. Google Alerts are emails that automatically notify you when Google has found a new item pertaining to your requested topic. If you or you own a business that gets press, you need to be signing up for these. Google Alerts are amazing and have proven to be really useful for me. I currently have about 20 keywords I track, they are anything from my name, my company name, and even my competitors' names. Google alerts are great because you are basically monitoring the entire Internet for your brand. It's like using a free clipping service. Google alerts are a handy way to keep up on information that is relevant to you for your website, or blog. Google Alerts are also just helpful for informational purposes. Google Alerts are a great way to stay up to date with a favorite subject or news category. I have a variety of both blog and news alerts set up so that I receive regular notifications via email when something noteworthy goes on in my areas of interest. Google alerts are just like the "daily email updates" your IDX system sends out to people searching for homes. Except instead of emailing new real estate listings, Google will email you the latest relevant Google search results that match your search criteria. Google Alerts are going to be able to help in many areas of interest when it comes to Internet marketing. Saving time should be first on the list for any business owner and this is what this is all about. Google Alerts are also great for vanity searches, if you're so inclined. See what people are saying about you and where the information you're putting out there is being referenced. Google alerts are a great way to stay abreast of the latest news and articles that are posted online. Google Alerts are great for online reputation management. All of our clients have them for terms that relate to their business. Google Alerts are widely used but are, we'd argue, like training wheels for people not yet comfortable with RSS feeds. There's nothing wrong with that, but many of us want our feeds.
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