Blogging and bloggers
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Blogging and bloggers
Blogging is a great way to build a career if you know what you want from your career. This doesn't necessarily mean that blogging itself is a great career. Blogging is much closer to the informal discussions you have in the hallway or via email than it is to peer-reviewed papers. We have to convince faculty members (and other people involved in science) that blogging is the new email. Blogging is just another part of the communications and marketing mix.
Blogging is a tool — one of many — that can help journalists and writers of all types connect with readers, communicate information and help people make sense of our increasingly complicated world. Blogging won't solve everything, and in five, 10 or 20 years or sooner, something may replace it. Blogging is also fun. If you enjoy writing, it's a pleasure to create a good post, and it's fascinating to watch the immediate online reaction to it. Blogging isn't far from that. Journalists obtain their information from third parties and add some context.
Blogging is a whole different hi tech field. Learning to blog it like� learning to ride a bicycle. You have to first put one together, then learn to ride it so you can fall off and hurt your pride, then pick yourself up and do it all over again. Blogging is no longer a next generation concept and just a hobby for would-be writers. Blogging has become big business with real revenue streams from real advertisers. Blogging is like anything else, it takes a lot of hard work and patience. At the end, success rate for making money with a blog is probably lower than someone making money by starting their own business.
Blogging is an easy way to earn if you are a really good writer. That's why people starts blogging! Blogging is therefore to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.
Blogs are simply a publishing platform. Some use them for journalism (including many mainstream media publications). Blogging is just one piece of strategy, and a blogger is not automatically a PR or Marketing person.
Bloggers are "building their reputations from the ground up," as Hiler said, and to do this they have to focus on users. They have to be in dialogue. Bloggers have rights under the 1st Amendment for the freedom they choose to exercise. If people choose to read Blogs and don't like what is being said then they should move on to the next or open a dialog with the blogger. Bloggers will often advertise banners from site sponsors for profit or to help out in server costs. AdServe is a WordPress plugin that gives you the ability to manage directly-sponsored advertisements from within WordPress without having to use third-party scripts or web services.
Bloggers are not a homogenous group. They have a variety of personal and professional motivations for blogging and they come from a variety of political, economic and social backgrounds. Bloggers won't say nice things if your product is bad or not useful to them. So target bloggers that do need your product. Bloggers and rappers are equally obsessed with social networking. Every rapper rolls with his entourage ; every blogger rolls with his blog roll.
Bloggers are the purist democrats in this country right now. Bloggers can also grab banners, widgets and other tools for spreading the word about Compassion on their own corner of the web. Bloggers should just keep doing what they do, which presents a broader panoply of valuable editorial than any print mag is providing these days.
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